20th December 2005
Incredible Power In Numbers
By Kenny Love
Copyright © 2005 Kenny Love
As a promoter and publicist representing liberal arts clients, my daily existence can be anything but normal. As such, I would like to disseminate a bit of my experience tha...
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17th December 2005
When it comes to promoting their new music releases, I have
found that most musicians only consider radio as the vehicle
for exposing their music to the public.
Rarely do they consider publicity, in the form of print media,
i.e., music magazines, we...
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17th December 2005
Following, is a list of alternative sources that may
be interested in carrying your music for sale for
their particular clients and customers, if only they
were aware of your music.
Most of the clients and customers are already
"captive" audiences ...
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17th December 2005
Oh, I know the last part of the title (Suck) isn't a very
pleasant description to apply to anyone's CD cover. But,
in the interest of plain old honesty, and to face our demons
head on, I wanted to (again) utilize a worst case scenario
that we can...
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17th December 2005
Are you still playing your heart out to small audiences on
gigs at unappreciative dives (excuse me, I meant to say
nightclubs) that feel paying you a couple of hundred dollars
for a 3-4 hour gig is also paying you about $150 too much?
Unless you are...
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17th December 2005
Record pools...ever heard of them? The chance is that you
have not. And, there is an equal reason that you have not.
And, even though major record labels have used them for
years, and continue to use record pools extensively, record
pools are one of t...
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17th December 2005
If you have been to a shopping mall on, at least, one
occasion, you know the tremendous crowds that most of
them attract daily. Hundreds, and even thousands, of daily
shoppers flock to the largest shopping malls.
And, while most malls have larg...
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17th December 2005
As an independent musician and/or recording artist, if
you did *NOT* earn $30,000 (or more) with your music alone
last year, let's jump right in and get you started with
doing so this year.
Again, bear in mind that the main necessary ingredient
is ...
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17th December 2005
Did you know that you can get television and radio stations
to attend your gigs and give you media coverage? Well,
you can, *IF* you are performing the "right types" of gigs.
So, what are the right types of gigs?
Well, in short, these are gig...
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17th December 2005
Unless you are on a tour from January 1 to December 31,
and are doing back-to-back television, radio and print
interviews to support your new release, you probably
have, at least, a couple of hours to 'kill', so to speak,
each week.
In fact, it is ...
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17th December 2005
Now, that you are familiar and likely connected with online
music sales sites, such as CD Baby, or combination
online/offline retail sites, such as The Orchard, you are
probably comfortable in having your music distribution
and sales fairly covere...
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17th December 2005
It is generally understood by most people, whether or not they
work in the radio industry, that commercial radio stations,
one-on-one, still carry the most listeners in the terrestrial
broadcast world. This is versus non commercial, public,
and c...
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17th December 2005
Most musicians, independent or major, understand that the college market is one of their prime markets, if not their leading market for radio airplay and media coverage.
In contrast, however, most musicians do not seem to take complete advantage of thi...
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17th December 2005
As a father of five daughters, as well as being an educator within my area's school district, one of the most difficult experiences that I have found is getting kids to see their 'Big Picture'. I reference the 'Big Picture', as it relates to one's educati...
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17th December 2005
Here are several questions for you to ponder:
* How much would it be worth to you to learn how to promote your CD at gigs you never even play, but create a large number of sales from these gigs just the same?
* While these particular gigs are promot...
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